Project II

E-Commerce Marketing for Barnes & Noble.com

Merchandising / Display Ad Design / Social Media / Consumer Marketing

Barnes & Noble.com

Created product promotions to build personalized relationships between marketers and consumers. Increased online visibility, converted traffic into customers by analyzing cart abandonment, driving more repeat purchases, and analyzing how business marketing dollars are contributing to the bottom line.

Project III

International eCommerce Business Management

Market Penetration / Marketing Action Plan / Blog Content / Social Media

Mobile Fun

Case study of an online marketing strategy for an international ecommerce startup, looking to add value and build relationships by providing quality content. Provide leading examples about each visitor so we can distribute the right context to match the individual buyer persona, as well as where they are in the the buying cycle.

Project IV

Content Marketing Campaign

Email Commnunication / Campaign Landing Page / Blog Content / Social Media

Organic Motion

Created a content marketing campaign for their flagship product push. In conjunction with the Hubspot software, I authored and designed the campaigns that resulted in 230+ leads generated via email marketing, 170+ leads generated via the landing page downloads.

Project V

Emerging Market Research

Market Penetration / Market Viability

Emerging Markets

Research on the viability of the emerging market for real estate tech startups.