I offer a comprehensive array of services to complement a client’s marketing initiative. I have expertise in optimized digital marketing, SEO/SEM, social media management, content development and analytics.
I know social. I live it. I breathe it. I engage with tens of thousands of people every day across my clients’ social communities and have relationships with thousands of online influencers. My expertise in, and partnerships with, today’s leading social platforms is of constant growth. I spark conversations between brands and people that build deeper relationships. Using online listening, I gain insight into your customers’ desires, behaviors and how they perceive your brand. I use this knowledge to develop a unique and ownable tone for your brand’s personality. This is the launch pad from which I create and spread relevant content across social communities, moving your brand from just talking, to being talkable.
While some people cringe at the thought of analyzing data, I love it. Seriously. I am a measurement and analytics expert and I am always looking for new ways to turn data into opportunity – and, by opportunity, I mean ROI. I go way beyond traditional web analytics, providing detailed insight across all of your paid, earned and owned media to fully understand your customer acquisition and distribution value.
I make the content creation process easy and efficient, providing all the support you need to create remarkable content that attracts and converts your prospects. I handle all inbound content including blogging, website copy, email content, social media, and more. Brands will have a steady flow of valuable, search engine optimized content for web pages, blogs, white papers, landing pages, email campaigns, presentations, and press releases. Good content, regularly published, attracts new and returning visitors to your website and provides the hook for capturing leads and converting them to customers.
I help you optimize for search engines by understanding your keywords and implementing all on-page SEO best practices. By optimizing for your buyer personas, I'll create a more targeted experience that engages your ideal customer and moves them down your sales funnel. I'll also help you optimize for shareability to attract more prospects through social media and build website authority. I'll help you get the most out of your campaign.