Adobe Marketing Suite

Adobe Digital Marketing Suite

As a digital marketer, the Adobe® Digital Marketing Suite does provide a convenient collection of web products, however, I have been fairly efficient with Google Analytics. The suite is quite expensive so I will not be a first adopter to use the product. In the long run, a large company might find this suite acceptable, but for Evadne and our clients, we pass.

Adobe® Digital Marketing Suite is a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions and helping to ensure the success of online marketing programs.

Straight from Adobe

Adobe® Digital Marketing Suite

Description

The Adobe Digital Marketing Suite is a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online marketing programs.

Business challenge

Consumers today can interact with businesses across multiple channels and devices, and it is up to businesses to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impact success. Marketing executives need to know that their investment is optimizing consumers’ experiences and delivering the greatest return on their marketing spend. Online marketing goals must map clearly to overarching business objectives, and marketing executives are expected to demonstrate the success of their programs using solid metrics. In this environment, gleaning insight in real time across channels is essential.

Solution

The Adobe Digital Marketing Suite, which includes powerful web analytics and website optimization products, allows marketers to increase ROI from online marketing programs by delivering actionable, real-time data and insights that drive successful online initiatives. The result is significantly greater returns from online marketing spend.

Benefits

  • Align online marketing initiatives

    Align online marketing initiatives with overarching business objectives and demonstrate the success of online marketing programs using solid metrics with the Adobe Digital Marketing Suite.

  • Bring data together

    The Adobe Digital Marketing Suite manages, collects, and brings data together from multiple systems into a flexible, integrated platform.

  • Gain real-time insights

    Through real-time segmentation, dashboards, and reports, managers can use the Adobe Digital Marketing Suite to gain a complete picture of how consumers are interacting with the business.

  • Monetize and share data

    Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Optimize ad spend

    The Adobe Digital Marketing Suite maximizes the impact of a company’s advertising spend across and within channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Leverage insights

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome with the Adobe Digital Marketing Suite.

Key Features

A Platform for Success

  • A flexible, integrated platform responsible for data collection and management across online and enterprise systems.
  • The ability to enable businesses to build custom, integrated solutions that link to data from enterprise systems (e.g. email, ad serving, survey, and CRM)
  • Over 200 integration partners across more than 30 digital marketing categories that offer pre-built integrations or connectors.

Measure Everything, Maximize ROI

  • Make sense of huge volumes of complex data captured online and from enterprise systems.
  • Through real-time segmentation, dashboards, and reports, gain a complete picture of how consumers are interacting with the business.
  • Better understand the impact of one channel over another or how multiple channels combine to shape customer demand and experiences and drive purchases.
  • Insights and resulting strategies can be analyzed and shared easily across teams to clearly understand the impact of all marketing programs.

Optimize Every Digital Interaction

The Adobe Digital Marketing Suite can support critical business goals and automate essential online initiatives, empowering marketers to make better decisions and execute on them faster.

  • Audience Optimization

    Enable advertisers and publishers to maximize their online ad returns. Through audience optimization capabilities in the Adobe Digital Marketing Suite, publishers can quickly identify the audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Advertising Optimization

    Maximize the impact of a company’s advertising spend within a channel, or across channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Conversion Optimization

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome.

Keisha Salmon

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