Testimonial

Keisha was a bright, charming, hard-working colleague who turned into a strong merchandiser for me at BN.com. Her expertise in the video game biz was essential and impressive. And her attention to data and details was a relief -- just the kind of commitment you need in retail. Witty and gracious, Keisha would be a boon to any office environment and anyone who needs a competent, get-it-done employee.

Seth Kaufman, VP of Merchandising at Barnes & Noble.com
Testimonial

Keisha definitely knows her skills and is very creative . I would recommend her to anyone that was interested in hiring her.

Hymie Dweck, Founder at Mastermedia
Testimonial

Keisha Salmon tended to all tasks related to our PR and Marketing dept in the US. She quickly got into her role and I was very impressed by her ability to perform in such an international environment as well as such a dynamic industry. She quickly adapted to our corporate culture and was able to work very well with the rest of the team based in Europe. Keisha was often left on her own accord to tend to all daily tasks and responsibilities. Her dedication to the job and loyalty to the company are some of her key strengths and will make her an asset to any future employers

Susana Meza, Chief Operating Officer at Paradox Interactive

Project II

Online Editorial Management for The Katmint

Marketing Consultation / Blog Content / Social Media / Web Development

The Katmint

The Katmint Learning Initiative offers the best of both worlds approach with childcare services coupled with preschool components. My services included social media and online editorial strategy, management of Facebook and Twitter feeds.

Project III

E-Commerce Marketing for Barnes & Noble.com

Merchandising / Display Ad Design / Social Media / Consumer Marketing

Barnes & Noble.com

Create simple product promotion to build personalized relationships between marketers and consumers. Getting found online, converting traffic into customers, driving more repeat purchases, and analyzing how business marketing dollars are contributing to the bottom line.

Project IV

International eCommerce Business Management

Market Penetration / Marketing Action Plan / Blog Content / Social Media

Mobile Fun

Case study of an online marketing strategy for an international ecommerce startup, looking to add value and build relationships by providing quality content. Provide leading examples about each visitor so we can distribute the right context to match the individual buyer persona, as well as where they are in the the buying cycle.

Project V

Content Marketing Campaign

Email Commnunication / Campaign Landing Page / Blog Content / Social Media

Organic Motion

I worked with Organic Motion to create a content marketing campaign for their OpenStage product push. In conjunction with the Hubspot software, I authored and designed the campaigns that resulted in 230+ leads generated via email marketing, 170+ leads generated via the landing page downloads.

Project VI

Brand Identity for Mastermedia

Branding & Website Redesign / Inventory Management / Sales Collateral

Mastermedia

Mastermedia is a reseller of family products. My services included rebranding of the website and logo redesign. I incorporated a website that was able to manage inventory. I also created sales collateral and sales kits for each product line, along with a marketing action plan to sustain the business. Mastermedia's marketing plan was designed for responsive growth that can be management by an individual.

Project VII

Field Marketing / Event Management for Start-up

Event Marketing Strategy / Guerrilla Marketing / Event Logistics / Street Team

uZap

Field Marketing is the utilization of highly skilled people to conduct brand-building exercises. These exercises can be long or short term. The Client provides a brief with specific goals and targets. Staff are then trained and assigned to achieve the objectives. Field marketing can deliver fast results and brand development. With uZap, I worked with a team to create, plan and execute Roadshows and one off events that created awareness and gave consumers a brand experience.